The Key to article directory marketing is keyword rich content. Your articles should have close to .03(3%) keyword density. You would like your articles to be informative! Why? You not only want high PR backlinks back to your webpage for increase link popularity, but you want end users, who found these pages in SERP's(Search Engine Results Pages), to read the article and click on the links. So let's review the basic principles behind article directory marketing, you want the visitor to find your articles in the SERP's, read them, and visit the website afterwards. The second benefit of this method is to provide a non reciprocal backlink to your sites. So the actual article is for visitors in the present and the backlinks is for subsequential visitors.

Keyword-Rich Articles

Your articles should be informative for the visitor, it should also be fresh unique content for the search engine spiders. You want to write 1-3% keyword rich dense informative article filled with unique content containing at least 800 words. Keyword Density over 3% would be considered keyword spam for the top major players(Google, Yahoo, MSN, and Ask). Which are the only search engines you should focus your attention on. Because of article directory's rss feeds your articles will be indexed in days and the backlinks should show at every update.

Article Directory Submission

There are literally 1000's of article directories, press releases, ezine newsletters and content management sites. Only the top most ranked are needed for this method 250-500 hundred is a good start. Rule Of Thumb is to expect at least twice the number of article directories submitted to in backlinks. For submitting to 500 article directories, you should recieve 1000+ backlinks over the course of 6 months. What's the plus for? These article directories main purpose is to provide content for webmasters to publish, providing they include the author's links. So if you submit to these 500 article directories, members of those sites will publish related articles on their sites. Thus, improving your potential for increase targeted traffic. Keep it up, there are software and services that will fully automate this process, but over time and after 15 articles your articles should be in the top 40 of your keyphrase as the page ages, so does its links. With the aging of the indexed pages they become more important, as well as the links and the pages they are directed to.