Not sure you're getting the best value for money when it comes to Google AdWords Pay-Per-Click? Research shows many advertisers aren't.

Here are 7 AdWords myths and a specialist opinion on their validity. Consider them carefully in your quest to get the best advertising bang for your bucks;

AdWords Myth # 7 - You must be in the top 2 spots to get traffic.

FALSE. Many times, you'll get better conversion rates if your ads appear in the lower spots. Why? Our research suggests many people who click on the top 2 spots aren't as serious about buying.

You want the more careful buyers out there. The ones that'll actually scan more Google Results, thoroughly. And then find your ad...lower down (where it's cheaper for you)! Don't throw money away, fighting a losing battle trying to be Number One. When perhaps you shouldn't even be wanting that 'coveted' top-spot anyway.

AdWords Myth # 6 - Your website address, displayed at the bottom of your ad, is very important.

TRUE. Our research suggests this can be the second most important element of your ad. There are a number of FREE things that can be done to improve your ad's position, in this manner.

AdWords Myth # 5 - Your ads must be displayed 7 days a week to ensure customers can find you when they want.

FALSE. There are certain days when it makes no sense to have your ads running. Why spend money when you don't need to? You can find out with experience which days those are. Or obtain outside advice. That way you will find out which days are best for you to give you ad a rest.

AdWords Myth # 4 - You must bid on a large number of keywords for each ad.

FALSE. Many successful ads have only 2 or 3 keywords. More targeted ads can result in more targeted customers, ready to do business with you.

AdWords Myth #3 - You must mention your product or service in your ad.

FALSE. Many times, mentioning your product or service in your ad is the wrong thing for you to do. Some proven, winning strategies rely on you specifically not mentioning it.

AdWords Myth #2 - Once set-up, you don't need to monitor your ads carefully.

FALSE. On occasion, you need to monitor it minute by minute, or you're going to be wasting money.

AdWords Myth #1 - Benefits and features of your product or service should be presented in a certain order.

TRUE. Many people make the mistake of getting benefits and features in the wrong order. Or don't mention them at all. Why throw your money away? You deserve to have everything in your favor and ensure you're getting the best value for your money. Structure your Google ad with a proven model that beats the others, time after time.