True competence is an accurate reputation that is based on your intelligence, your expertise and your knowledge. People create perceived confidence in themselves by using certain tactics, like dressing in the appropriate uniform: a white lab coat or a suit and tie.

Perceived competence is tricky. Hence, you have to be careful in how you explain your competence. If you launch into a laundry list of your accomplishments or of your education and titles, you might be perceived as a braggart. Take advantage of less direct or less self-proclaiming ways to show your prospects your competence. For example, you can hang your degrees on the wall, have someone else give a brief bio in her/his book's introduction or have someone else offer her/his recommendation.

We consider others to be competent when we see them continually learning and advancing their training and education, being successful in what they do or having a strong track record with all the people they have worked with. Ultimately, genuine competency comes down to "either you know it or you don't." Can you deliver what people are looking for? The dictionary definition of competence is "the quality of being adequately or well qualified physically and intellectually." Competence is being qualified to teach about, to persuade on or to perform in regards to your particular topic.

In influential situations, people will watch and judge you to see if you pass as competent. Two studies clearly illustrate this point. In the first study, a group of elementary school children watched a video of two boys taking a math test. The teacher walked between the boys and looked at each of their papers. To one boy she said nothing while to the other boy she said, "Don't forget to carry your tens." The children observing the videotape were told that the boys scored the same on the test. They were then asked whom they wanted as a future math partner. Most of the children chose the boy who did not receive any help from the teacher. Clearly, the simple need for assistance influences how others perceive your competence.

The second study showed that competence can increase sales. An experimenter in a mall approached unsuspecting patrons and asked them to buy raffle tickets. In the first situation, the experimenter dazzled the shoppers with his incredible calculating ability when in actuality he was using a concealed communication device. In the next situation, the experimenter showed poor calculating skills and made a fool of himself. In the third and final situation, the experimenter did not have any incredible skills. The study found that the shoppers bought considerably more raffle tickets from the supposed calculating genius. In other words, the situation in which the experimenter showed extreme competence increased sales.

Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.