What do you do when you have an innovation, which is somewhat unique in the specialty industrial equipment business, but there are already others with similar equipment out there, which are not capitalizing on your target niche? Well you simply out market them and look for ways to add revenue, while adding value to the customer in the form of piece of mind.

Lets take a case study of a wastewater filtration system for the car wash industry; a system capable of treating the water for reuse, but rather than go head to head with superior systems, which have been in the market for decades, lets go after another market. Paula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

This will help carwash owners without any recycling keep peace since they are high water users in specific target regions, which are drought ridden. Another possible revenue builder will be to also set up a maintenance program insurance policy. This will be sold with the equipment like with copy machines and will provide the company with either a sellable contract to an already in place regional carwash equipment service company for a discounted price, or used as a way to establish a network of dealers and collect a commission on that maintenance contract you see? Water issues in the world are not going away and car washes use water and must conserve.

You see for existing car washes it is almost impossible to shut down dig holes and set up reclaim, recycle and reuse system for a complete 100% closed loop system, although some car wash equipment companies claim to have above ground type units or ones which are so turn-key, that you dig the hole in the parking lot slap the system in and cover it up in a couple of days. Start on a slow Monday and finish before a busy Thursday-Friday, well at least this is what some equipment sales people of these reclaim systems claim?

Instead we will by-pass the headaches and hassles of carwash owners and disruptions in their cash flow by providing a simple recycling system which provide some recycling which is better than nothing and concentrate on this specific high-profit relatively easy to install niche. Then once we have our foot in the door we will continue to build our customer base and offer new innovative products, specialty equipment to make profits and solve mankinds most pressing dilemma; Water.