If you are reading this article youre probably a passionate cake decorator
and possibly wanting to start your own cake decorating business working
from home. Starting a business from home can be the start of a fabulous
journey but you need to prepare in advance so that you get the most out of
it right from the very beginning.

There are many things you need to take into consideration before starting
any business but I believe one of the most important is the marketing plan.

The marketing side of the business is one of the most important elements of
a business. If you think about it if you dont have customers theres no need for anything else. You dont need equipment, you dont need a work space and you dont need to buy in any special ingredients.

I believe that in any business you really must have the marketing well under
control even before you start operating your business as a going concern.

The other side to the coin is when starting a new venture, the budget is
generally always stretched so having a strategy in place that will minimise the
amount of money you spend on marketing is a must.

Several things you can do for very little money are:-

. Ask if you can put up a flyer on the local school,
community centre or church notice board.

. Do a demonstration at a local club, school or
community centre. Enlist the help of the local
community to get your name out there and
promote your services.

. Do some freebies for friends, neighbours and
colleagues but the most important thing when
doing this is to take photos of the finished product
and of the person you did it for, if possible. Next
get them to give you a testimonial. You will then
be able to use this in your marketing material.

You will soon see the results of your efforts and within a short
amount of time your sales will start to come in automatically,
by word of mouth.

Remember concentrate on your marketing first!!!

copyright 2006 Sigrid Gangsoy